Checking in with Martin Implement and New Holland


Our sales manager, Brad Beaulieu, and the check from New Holland

New Holland’s Operation Blue and Yellow Drive sales training event was recently held in Daytona Beach for dealers throughout the US. The dealers and their New Holland colleagues gathered together for knowledge transfer and sharing of the newest equipment, innovations, and ways to continue to serve customers.

At the event, our sales manager, Brad Beaulieu, accepted a check on behalf of Martin Implement that recognized the dealership for the largest year after year increase in sales volume. Mark Hooper, New Holland North America’s Senior Director of Marketing, regards Martin Implement “at the top of the heap,” and we couldn’t be more excited. He said, “Martin Implement won because it’s about growth. And that growth is due to servicing the customer and being able to meet customer needs in a timely manner for the benefit of the customer.” It’s exactly this approach that has been at the forefront of Martin Implement’s philosophy since the business started 70 years ago. Thanks New Holland for the opportunity to serve you well!

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